In recent years, HTML5 ads have become an essential part of digital marketing, and arguably, the most effective one. In this article, we’d like to give you a few reasons why you should start producing HTML5s for your brand.
Adapt to changes
HTML5 ads work both on mobile and computer displays, making them a ‘must-have’ tool for your digital marketing plan. Modern technologies continue to occupy our daily lives, and the new generation will most likely spend the majority of their time scrolling through websites and social media outlets. That’s why HTML5 ads are considered to be the perfect instrument to use for your brand marketing.
The HTML5s work on every platform, on any screen device, which helps you to expand the audience range and increase brand visibility. As more technologies emerge, you should be able to adapt to changes and keep up with recent trends to make your brand stand out from the rest.
HTML5 ads are produced in different shapes and sizes for various screens. The most common sizes are vertical (120×240), square (250×250), and medium rectangle (300×250). Some other widths and lengths are also available to use and make HTML5 ads fit any screen size or device. This flexibility in sizes promises a wider audience reach and a higher viewability of the brand image. It also gives you the freedom to experiment with the design!
Be it mobile phones, tablets, or laptop/computer screens, HTML5 ads respond accordingly and adjust to any screen or device.
Get rid of “banner-blindness”
Do you know about “banner-blindness“? It’s a term used to describe a phenomenon when a web page visitor consciously or unconsciously ignores all the banners. This means that most of the digital ads are left unviewed which concerns the brands who pay for their ads to be distributed throughout different platforms
HTML5, on the other hand, promises you to get rid of “banner-blindness”, displaying creative and interactive ads that make your brand stand out from the rest of the ads. Plus, HTML5 ads may contain an interactive feature that helps you to make memorable banners and attract the viewers to learn more about your brand.
According to Adform, HTML5s are more attractive to consumers than simple static banners. The research shows that the CTR (also known as click-through rate) for static banners was 0.12%, whereas rich media gathered 0.44-257% higher CTR.
Furthermore, these days, HTML5 ads can equally compete with the video advertising industry. Check out our blog on “How HTML5 Banner Ads Can Have Click Rates As High As Video Content?”