No online campaign would be complete without a manager to oversee the magic unfold. Here with me this week is the talented Nick, who does just that!
Hi Nick! How are you?
I’m all good thanks – you?
Lovely to hear! I’m swell thank you! I’d like to ask a few questions about yourself, is that okay?
Sounds good to me, hit me with your best shot!
I’ll try my best! First one: can you talk me through your previous job history, how did you get to where you are today?
I studied Popular Music at University, and was really interested in Marketing, so from there I went on to study for a Masters in Marketing and Communications in London to build up my skills. Throughout this time I was interning and working part-time in companies relevant to my interests and my course. After my course, I got a job as a Digital Executive, and was then promoted to Social Media Executive (Paid and Organic) within the same company. I worked on some really big accounts, such as the BMW group and Playstation, so that was really exciting!
What is it about ad-tech that drew you into this career/industry initially?
Fundamentally, I like coming up with creative ideas and steering a brand in a certain direction. Aspects of the industry, such as Granular Targeting really interests me too.
For those who don’t know, Granular Targeting is the specific targeting to a specific person at a particular time/day, thus making the ad tailored and personal to the potential consumer. This enhances their experience on the Internet, rather than annoying them with an advert that is of no relevance to them.
Asides from all the technical reasons, watching Mad Men at University definitely helped!
What’s your favourite thing about your job?
It would have to be the planning and strategy of each company brief that comes in. Learning about the industries they hail from is really interesting, because you’re always expanding your knowledge. Helping to establish a brand is always rewarding, especially when we surpass our targets!
And your least favourite?
The fact that every campaign is report-heavy, it means you get accountable for every penny spent. This transparency can be laborious to maintain, but that’s also a great thing for the clients, especially as they know, throughout the campaign, just where their money is going.
What encouraged you to join BMM?
There were two main aspects really: the first was that I felt like I had almost outgrown my previous workplace, and internal issues there made it quite difficult to stay. The second factor was meeting the COO as part of the interview process for Blackmilk Media. As soon as the interview began, I could tell that we were on the same wavelength in terms of learning and developing each other and ourselves, so at that point it was a bit of a no-brainer really!
What a nice way to end the interview! One last question though, I’ve asked everyone this: how would your friends describe you in three words?
*Thinks for a while* Kind, ambitious and passionate!